Canary Metrics
For funds, founders and operators

The signals that reveal traction, before the revenue shows up.

Canary Metrics reads the deck, maps the metrics tree and isolates the few that anticipate performance. Structured judgment over real data, not one more calculator.

Structured analysis

From PDF to a clear brief in minutes: deck extraction plus the four-step Canary methodology over the real text.

canary
Canary metrics

The early signals that anticipate real traction, each with the reasoning behind it.

Confident decisions

Edit, validate and export a report ready for the investment committee.

Signals that reveal commercial pull
Stop guessing the segment. Measure the pull.

% of outreach that reaches an exploratory call, by segment

Time to first meeting, by segment

% of first meetings where a second stakeholder joins

Segment A · lead → pilot

12%

The wrong segment needs persuasion.

Segment B · lead → pilot

40%

The right segment keeps moving on its own.

Illustrative data.
Analysis preview
The metrics tree, with canaries highlighted.
North Star
Net MRR

€48k

Level 1
New customers

18 → 30

✅ on_track
Expansion (upsell)
🐤

4% → 15%

⚠️ at_risk
Churn

6% → 3%

⚠️ at_risk
Level 2
Add-ons per customer
🐤

0.3 → 1.2

⚠️ at_risk
Days to first add-on

— → <30

❓ unknown
Preview with sample data. 🐤 marks canary metrics.

Pricing

Example plans — final pricing to be defined.

Starter

For exploring

€0/mo

5 deck analyses / month

1 seat

Core canary metrics

Growth
Recommended

For active funds

€149/mo

50 deck analyses / month

5 seats

Metrics tree + PDF export

Live progress (WebSocket)

Fund

For portfolios at scale

Custom

Unlimited analyses

SSO + audit log

Custom methodology

Priority support

Less math. More judgment.

A premium experience to evaluate startups with clarity and decisiveness.

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